The good thing about IoT for the cleaning industry, is that IoT can help improve cleaning effectiveness, increase worker productivity, and reduce costs.
Author Archives: Ron Segura
What Doesn’t Fit Today May Fit Tomorrow
Very ofthen the features of a business mean nothing to the customer. It’s the benefits that are important to them. The following example might explain this better:
A Closer Look at Features and Benefits
There is much confusion among contractors as to what they consider to be a feature and what they consider to be a benefit of their services.
Don’t Forget the People You Don’t Hire
Sometimes a person is not hired because the interviewers did not think they would fit into the company business culture. A “culture fit” is hard to define and decipher
Could Your Contract Be Harming Your Business?
Service provider contracts often start out simple. But as the business grows, so do the lengths of the contracts.
But How Does That Benefit the Customer?
When service providers respond to a request for proposal and are not selected, very often they believe it is because of price. The customer, they believe, always selects the low bidder.
What’s Your Marketing Strategy?
If I took some of my smaller contract cleaning clients with me to visit the marketing department of one of North America’s premier contract cleaning companies, what they would soon learn is that these companies have a well-planned, well-thought-out marketing strategy. Further, this strategy is fluid. The program in place a few years back is …
Marketing No-No’s for Cleaning Contractors
While there are many ways cleaning contractors can build their businesses, here are a sampling of those that I tell my clients they should avoid
Ways to Identify Your Target Market
Identifying your area of focus takes some honest reflection on your strengths and weaknesses, likes and dislikes. Begin by considering these points
Four Ways Smaller Cleaning Contractors Can Build Their Businesses
Several years ago, a cleaning contractor in the southeast started writing a column on office cleaning for a local newspaper. The column mainly dealt with cleaning-related issues that could help facility managers keep their facilities cleaner and healthier. While this gentleman never marketed himself directly, by writing this column on a regular basis, he slowly …
Continue reading “Four Ways Smaller Cleaning Contractors Can Build Their Businesses”
